Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach , people exactly when they’re interested in the products and services that you offer. Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Ads account are managed online, so you can create and change your ad campaign at any time, including your ad text , settings, and budget. There’s no minimum spending commitment , and you set and control your own budget. You choose where your ad appears , set a budget that’s comfortable for you, and easily measure the impact of your ad.
Below is an example of a Google SERP containing ads. It lets businesses show ads to people who are searching on Google, watching you tube, browsing websites, or using apps. You only pay when someone clicks your ad or takes a specific action. That’s why its called ”Pay-Per-Click” advertising.
Main Type of Google Ads :
- Search campaigns: Text ads that show up on GOOGLE SEARCH results pages when people look for specific terms.
- Display campaigns: Image or banner ads that appear on external websites, apps, and Google-owned properties.
- Shopping campaigns: Product listing ads featuring item photos, prices, and store names directly on search and shopping surfaces.
- Video campaigns: Video ads that run primarily on YouTube and partner video networks.
- App campaigns: Automated ads designed to drive mobile app installs or engagement across multiple channels
- Demand Gen campaigns: Visually engaging ads targeted across feeds like YouTube, Gmail, and Google Discover.
- Performance Max campaigns: Goal-based, AI-driven campaigns that automatically run ads across all Google channels from a single setup.
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