Meta ads refer to the advertising solutions that Meta Platforms Inc. offers. This includes ads across all Meta technologies (Facebook, Instagram, Messenger, Threads, and to some extent, WhatsApp). These ads help you target specific audiences based on different criteria like demographics, interests, behavior, and even your own CRM segments. Meta Ads Manager groups ads into a few core creative formats: Flexible, Single image or video, Carousel, and Collection. These are the main top-level format choices advertisers use when building campaigns in Ads Manager. Lead ads are campaigns designed to capture customer information using Instant Forms, so they are better described as a lead-generation setup rather than a separate core creative format.
Speaking of a campaign budget for Meta ads, let’s take a closer look at what you need to consider. For starters, you’ll have to choose between two options: Advantage+ campaign budget or ad set budgets. The campaign budget approach (using Advantage+) lets you set a single budget for the entire campaign. Meta then automatically distributes that budget across ad sets in real time, while focusing more on the ad sets that would perform best. This method is ideal if you’re looking for an easy setup and don’t need to control spending at the individual ad set level. But if you prefer more granular control, go for ad-set budgets instead. This way, you manage how much is spent on each ad set separately.
